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You, Inc.

I finished reading a book tonight. I know, I should be editing...I should be writing, hell, I should be doing a LOT of things :) But tonight...I needed to keep reading. The highlights...but, get the book if you want a true explanation:
  • Be clear, people will regard you as an expert.
  • Tell stories, but make it about THEM
  • Brevity is power
  • Cut every document in half.
  • Read everything you write…out loud.
  • Listening well makes you captivating.
  • You are who you appear to be.
  • Engage in active listening – listen in pictures
  • Put your entire body into your presentation
  • Observe
  • Great presentations inspire – reach us through the heart & soul
  • Don’t impress them, MOVE them
  • Be aware of how you are measured and the impression you create
  • Silence speaks
  • Invest, travel the extra mile, pay the extra dollar
  • Talk to the one, not the many
  • Keep it short
  • Look them in the eye
  • Bring in the back of the room first
  • If you’re going to make a joke, make it at YOUR expense
  • Reach the head, through the heart
  • Make them comfortable
  • Reply quickly, do every thing FAST
  • Help them or know someone else who CAN
  • Use the magic words, know the person’s name…KNOW their children’s names
  • Listen as if they are the only one in the world
  • Always be 5 minutes early, this indicates the importance of the event
  • Always be prepared - hell, have a pen!
  • Be consistent – in hours, habits and behaviors
  • Believe in yourself and others will too
  • Follow up within a DAY
  • Send hand written Thank You notes
  • Look for one memorable thing
  • Promise PM, Deliver AM – always deliver a half day early!
  • Get strangers passionate about who you are and what you do
  • Don’t forget to ask…find out what THEY want to do, what they LIKE
  • Be vivid
  • Go where you don’t want to go…GROW

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